Successful Municipal and Regional Investment Promotion – Global Perspectives and Local Anchoring

 Yesterday, the InVästmanland project gathered municipal representatives and regional stakeholders for a seminar on “Successful municipal and regional investment promotion.”


The seminar opened with Francisca Herodes, consultant with extensive international experience from Business Sweden, Ramböll and Mid Sweden’s Brussels office. Her presentation “Business Establishment and Investment Promotion” provided an inspiring overview of global trends and their implications for local efforts.




Next, Xavier Malmros Petirfrere, from the City of Västerås shared key success factors behind Västerås’ strong position as one of Sweden’s most attractive locations for establishment and investment. His insights sparked great interest and highlighted lessons relevant for the entire Västmanland region.


The seminar concluded with group discussions, where participants identified opportunities and challenges to further strengthen our collaborative efforts. Francisca also joined these discussions, bringing her valuable expertise into the dialogue.


The seminar offered new perspectives, energy, and a strong foundation for the project’s next steps – reinforcing Västmanland’s capacity to attract sustainable investments and business establishments.


Mathias Knutsson 

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